The painting I made for the Patron Tequila bottle led to a live action TV spot for the company. The agency, Cramer-Krasselt, called me a couple weeks after the print ad campaign broke, and asked if I’d be interested in helping develop the TV spot by providing a new painting for the commercial.
Of course I was delighted. But it wasn’t as easy as the first painting. This time, they wanted me to paint on-camera for the spot, following the strokes as they were laid onto the surface. They would need me to paint the bottle again, only larger, and they wanted to track the strokes across the canvas, as close as possible to the pigment. I loved the idea!
Detail image
Detail image
