The brief
Design fun artwork for Tobar’s sub range of flashing outdoor toys.
The solution
The toys create interesting patterns of light when the are played with in the dark. This has been a sticking point to the branding. The background is dark to influence the sky and the logo is circular in reference to a moon. The ray of colourful light creates the backbone to a striking design layout.
Space Hopper
Flashing Swing Seat
Flashing Hula Hoop
Flashing Skipping Rope
Flashing Pois
The range has been adapted to suit multiple pack formats. There has also been an equal percentage of female and male models used to ensure the range appears gender neutral.
