GRPH 421 - BCycle Electric Bikes Campaign
My take on the BCycle e-bikes campaign was inspired by the Memphis Design Movement, this movement presents a range of bright, multi-colored objects with a rejection of typical shapes. I believed in order to bring attention to the new electric bikes, the overall design concept needed to be bold & eye-catching & this design movement reflected exactly this. The end goal of this project was to present an engaging, playful & nostalgic feel to each deliverable that would attract individuals to take part in sustainable transport.
Kiosk decal
Kiosk posters
Social media graphics
Social media graphics
