United Airlines MileagePlus 40th Anniversary Celebration
We Celebrated the MileagePlus® program as a part of United’s “Through the Decades” campaign, highlighting key milestones over the past 40 years. Activation consisted of various surprise and delights for passengers on flight 1981 from IAH–ORD with a gate activation celebrating the honorary flight.
Concept: Travel Through Time
A visual trip through the last four decades that shows us how MileagePlus has grown and evolved, just like air travel. But through all the years, it has set the tone as the best rewards program.
A visual trip through the last four decades that shows us how MileagePlus has grown and evolved, just like air travel. But through all the years, it has set the tone as the best rewards program.
Program pieces include:
Timeline Murals
Branded Swag Bags
Decade Fact Postcards with Games
Trivia Card for the flight
Custom United MileagePlus®Playing Cards
Nominate a Health Hero Contest
Premiums – bags, pens and snacks
