This project is an infographic campaign with the purpose of educating a specific audience on the effects of fast fashion and what changes they can make in their day-to-day life to combat this. I used the collage background to appeal to the target audience of late teens to late twenties, femme presenting people. This style goes well with the trashy, Y2K aesthetic of the brand Trash. I used the colour scheme and typeface from the brand's style guide so the campaign is recognisable to the brand Trash.
These tiles can be used for the brand's social media accounts, they are just small snippets of the infographic, these create a cohesive and recognisable campaign.
