Visual identity for the modern optic store — Uduzhkah in Ukraine.
The main goal was to present the store in a premium, expertise, high-cost segment. We wanted to convey the association with visual acuity, shapes,
and details, effects that occur in the structure of human eye and vision.
The main concept of identity construction was based on graphic elements
and colors from various vision tests.
Art direction - Dmitry Koren
Graph design - Alona Ponomarenko
Motion design - Denis Fartushnyi
Photography - Anna Vityuk
Video production - Anton Bessonov
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