My Latest project was to come up 3 logos for an ongoing client. 

They were recently asked for advice on domestic water filters and how to improve home water quality and water treatment from industrial, business to domestic.This would also involve companies from Italy and Japan wanting to sell and commercialise their products in UK. 

So to the project.

Name:  My Water Filters
Business focus - key words for design concept
Innovative, disruptive, clean, purification, treatment, ease of use and installation, environmental.

First initial ideas were to show a way of representing water, a filter and purifying process.

So I came up with some sketches that show a half pipe(filter), droplets contained within pipe (purifying process) and finally the final pure form of water(in a droplet).