In a busy world, Crowd Platform services are a great help. Here's a glance at the brand design for a crowd funding service: it’s a story of contrasts and functional art, consistency in identity design and creative visual storytelling.
Project Overview
Give Divinely®
Software-as-a-service Platform for charity Donations and supporting functionalities. Give divinely is India's most credible crowdfunding platform aiming to make religious giving 100% transparent.
The platform allows Charity Organizations to have their web platform and mobile application that is customized based on their Branding and Modules required from Give Divinely Stack.
Scope:
Brand Identity, Logo Animation, Icon set, Stationaries, Tone and Voice
Brand Identity, Logo Animation, Icon set, Stationaries, Tone and Voice
The Challenge:
Client needed a strong and positive country brand that stood out, drew attention, and was able to transmit a clear promise .
Client needed a strong and positive country brand that stood out, drew attention, and was able to transmit a clear promise .
Design an identity and launch campaign to raise money for the Charity and promote its impact on local people and neighborhoods across India.
Solution:
Developed a brand that targeted ‘local giving’ and connected the absolutely amazing elements of nature.
Idea of holistic intervention as a journey or a path that people take on while they give or receive support from the charity.
It targets local charities that are often over-looked but nevertheless have a significant role in changing lives for the better.
The creation of this logo is based mainly on Third Eye, also called The Ajna Chakra, The chakras are ancient traditions that are closely intertwined with spiritual beliefs and practices. Ajna means "to perceive" and "to command" in Sanskrit. The Ajna chakra is considered beneficial for treating conditions related to perception. It is believed that you can see things as they are without the shadow of the ego.
