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Celerii Brand Identity and UX/UI Design





Scope of Work
Brand Strategy / Brand Identity Design / UX/UI Design


Client
Celerii is a data science/computing startup. They use the power of data science and analytics to create products and tools that will help improve the performance of businesses.


Problem
In the world of Big Data, data visualization tools and technologies are essential to analyze massive amounts of information and make data-driven decisions. Lots of industries/sectors have been able to leverage on the potentials in data but some are yet to join in. In other to fill this gap, Celerii created products that be help businesses in various sectors collect, analyze and integrate important data that will accelerate business growth.


Solution
Celerii's brand was energized by updating it's visual identity which included a new logo, updated colour palette, graphic elements, typography, and brand guidelines. After the visual identity and branding was completed, we redesigned their website and product suite.






Celerii leverages the power of data science and analytics to create meaningful products.

Plogged created a visual identity that conveys simplicity, flexibility and ease of interpretation. Celerii's products help analyze and interpret data in a way that is easy to understand.

Celerii's logo anchors around a "C" formed from the Doughnut Chart. We used the Doughnut Chart because we like doughnuts. Just kidding ;)





Colours

Our primary colours are Royal Purple and Royal Pink. They will used prominently through out Celerii's branding. The rest colour of the colours, which are secondary colours, give vibrancy and variety to the brand. The colours will be used in the proportions as reflected in the Doughnut Chart.





Powering data driven classrooms.

Celerii is providing technology to allow modern classrooms fully leverage the power of their own data.

We created beautiful interfaces, better accessibility, and helped enhance the user experience. The application is built for 3 different types of users: Schools, Teachers and Parents.

1. School: Schools take advantage of enterprise level business intelligence tools to grow. They spot the trends, reduce business risks and make data driven decisions.

2. Teacher: Get closer to their students and see them through their data. Discover them in a way that was previously impossible.

3. Parent: Closely follow the everyday progress of your child/ward with real-time notifications from their classroom and secure communication with those who look after them.






UI Components.
For consistency and easy handoff to developers, we designed the Celerii's UI Components and Style Guide to be used throughout the product development.




Dashboard.
Each type of user has a different dashboard. The left menu on the dashboard highlights the features available to the user. The dashboard also gives an overview of some of these features.


Messages.
Send and receive secure messages in real-time from your student's parents and guardians as well as from teachers connected to a school.


Academic Performance Records.
Get real-time academic records from classroom as it concerns your child on any device from anywhere in the world.


Attendance Records.


Events Calender.


Mobile App Screens.




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Appreciate if you like it. Follow for more work in the future. See you soon.
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Celerii Brand Identity and UX/UI Design
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