A broadsheet design based on my own research into branding. The broadsheet was designed to be folded as a final stage of the process.
Side one of the broadsheet displays information about brand history and the design process of presenting a brand idea, a range of glossary terms used in the design industry, and a visual brand comparison against two brands (Acer and Microsoft)
Side two of the broadsheet displays my personal response to branding, where I’ve chosen the subject of technology and created a hand drawn visual illustration of a circuit board, a mind map designed around the question “How is a successful brand designed?”
Visual Comparison
