THE CREATIVE BRIEF: tell the conceptual story of each model while leveraging the brand framework with textures + materials: gold, paper, charcoal, glitches, marble, matte and gloss, dark and light, explosive and powerful. I was given descriptions of how each computer model functions + performs to lead the storyline for each build. Pulling from my personal stock library, and having access to royalty free images in a database, that gave me nearly limitless, creative abilities. With this minimal and concise direction, working with the husband and wife, NYC creative team of Blaze & Glory was a welcomed journey into un-filtered, focused, creative freedom and art direction. As we've worked together on a project similar, we had aligned vision, from the start...oooof, a fabulous collaboration.
