Reiss
Ethics and Issues: Rebranding a Clothing Label
Having been handed a photo of a potential Reiss customer at random, the brief was to build a set of brand guidelines around this particular market audience. This included a re-invented logo/marquee, brand guideline booklet and examples of in- store items.
A particular theme behind the setting of this project was to focus upon ethics and issues relating to this brand and the target audience. Through this my chosen design followed a very simplistic narrative. By predominantly proceeding with a black and white colour scheme and a digital/block geometric design, I avoided potentially expensive and harming materials such as foil printing and plastics, therefore maintaining an environmentally conscious yet high end aesthetic.
