L'Óreal - Innovation through Packaging
Silver Pentaward 2020 - Body Student Work
Beauty is a language spoken through attitude. Dying you hair is a ritual where you chose who you want to be.
We’re focus on the most important thing: you hair health. Honesty and clarity are our main values.
Our goal is to simplify the dying hair process. All you need is less.
The dye components come in a single container. This container is made of two sections: in the upper we find the dye creme and in the bottom we find the revealing cream. Though a thread mechanism, we can break the separator seal and comfortably blend the two components.
With a much more careful, simple and elegant graphics we get a fresh look into the static dye products world. The models appear facing backwards, unlike the other brands. The important thing is the hair health. Any of us can be behind this hair.
Before / After
Innovation Project - Master in Packaging Design ELISAVA 2020
Designers: Laura Homs, Venecia Palacions, Miquel Nadal
Tutors: Isaac Salom and Clara Cabral de Sousa
