Vegetarian Vampire Jekuna
Jekuna is the first vegetarian vampire on the planet earth. During her voyage around Asia she came across Jackfruit - the largest fruit that grows on trees and from that day on she got set on a mission to introduce this exotic fruit to the whole world.
The Restaurant
Jekuna is a vegetarian/vegan cafe in Tbilisi founded by a few friends who came across jackfruit in Goa, India.
Jekuna serves jackfruit-based cuisine and is the first cafe to introduce this product to people of Georgia.
The branding expresses the adventurous nature of Jekuna. Vibrant and playful illustrations narrate the story of the main characters and her friendly animals in the culinary world.
Menu Concept
Art direction and graphic design by: Masho Nartkoshvili
Logo typography by: Sergio TItenkov
Wall painted by: Matassi Sulakauri
Photos by: Sophie Ivanishvili
Texts: Solo Tsitsuashvili
As usual special thanks to Elene Shengelia for helping out with the presentation ★