This is an ad for the Blue Mountain Ski Resort Summer Bike Camp. The photo features an action shot of an individual on a bike kicking up dirt with his back tire as we can assume he is landing from a jump. I believe the green used matched the color of green on the bike in the photo. The orange used compliments the green and is another color that evokes a sense of energy. The color gradient for the header and sub-header font is blue to white. The font also compliments the green and orange of this ad, which seem warmer than the blue by comparison. I believe this cool blue also characterizes the coolness the youth might associate with BMX jumps and tricks.
This is the night time variant of the Oktoberfest event at the Blue Mountain Ski Resort. I wanted to implement a minimalist design element to overall theme of this ad piece. This will keep the design simplistic in nature but provide shapes that are reminiscent to a mountain backdrop and familiar to the eye. Each piece will also feature an incorporated photo of an individual’s hand holding a glass a beer in a mountain setting. I believe that the color contrasts used for each allow the necessary information to be viewed. The font used for the heading and sub header is a bold text style which is in a form reminiscent to Old English. I believe this style of font fits the theme of Oktoberfest and old German culture.
This is the day time variant of the Oktoberfest event at the Blue Mountain Ski Resort. I wanted to implement a minimalist design element to overall theme of this ad piece. This will keep the design simplistic in nature but provide shapes that are reminiscent to a mountain backdrop and familiar to the eye. Each piece will also feature an incorporated photo of an individual’s hand holding a glass a beer in a mountain setting. I believe that the color contrasts used for each allow the necessary information to be viewed. The font used for the heading and sub header is a bold text style which is in a form reminiscent to Old English. I believe this style of font fits the theme of Oktoberfest and old German culture.
