Dina & Munch: is a family-owned clothing brand for men, based in Denmark. The company puts quality first and the clothes is made in limited editions. Dina & Munch puts great effort in finding local suppliers in Europe, for best quality, but the story of the clothes is very important as well. Their idea behind the brand is that each consumer is different and unique. Dina & Munch are just making the clothes, but the way the costumer puts it together and wears it, makes it unique.
Solution: Dina & Munch have to be expressing the quality and uniqueness through their visual identity. I have built an identity around the colors and patterns that are in the fabric. The magazines and business cards are made in limited numbers, and everything is put together in a very modern and high quality look. All this makes for a very bright and exciting experience. Every piece of clothes has a name that relates directly to a place in the world where the nature is extremely colorful. The idea about the individual consumer using the clothes in their own way, yields a explicit and powerful payoff that
clearly states: "Made to make it your own".
Photographer: Emil Monty Freddie