Troyan logo and insignias
The company Troyan is a security service company, that specializes in securing public events, businesses and individuals, providing alert systems, CCTV surveillance, guard posts.
Amongst its clients there are big companies operating in Russia — KVN, VTB, GetTaxi.
The task was to design the insignias and pick out security personnel uniform.
The previous logo was poorly designed and outdated, with no brand identity to work with. We renewed the logo capturing the main idea and emotion — guarding the order.
Renewed logo was used as a base for creating insignias. New design hints the affiliation with the state. The main advantage Troyan has is its cooperation with National Guard of Russia.
We looked through various uniform types and aided the client to choose the options most optimal in costs and quality. We picked the right Pantone color and supervised the production.
Two types of uniforms without the insignia
Chest and sleeve patch
Pavel Karasev — producer
Igor Fomin — designer
Alexander Bondar — manager
Vitaly Konoplev — client