Client
Asian Paints Berger
Brief Explanation
Asian Paints' revolutionary new emulsion 'Royale Atmos Health Shield' required a soft launch/pilot launch to introduce the product to its core target audience: Moms with young kids. A smart collaboration was planned with the Sharjah Ladies Club, where we planned an activation around the new product. The brief was simple - design an exhibition stand which is eye-catching and conveys the product's purpose efficiently. The activity in all involved the following:
• Activation theme
• Exhibition stand design
• Photo opportunity for kids
• Brand engagement for kids
Task
I was assigned to make an exhibition stand along with photo opportunity for kids efficiently conveying the
productˈs purpose along with an email announcing the product launch.
Project Undertaken
Exhibition stand design and production, on-ground activation
