IDEA, EXECUTION and AWARD

When I come up with the idea for the campaign I was inspired by the work of Slovak photographer Miro Švolík, whom I remembered from my youth. It was a huge team effort to create these visuals, but it was worth all the sweat and time. This integrated campaign was a huge success on the market around the world. At the end it was honoured with CLIO HEALTHCARE AWARD in OUT OF HOME category in 2013.