The best way to explain how kure works in the body, is to know that one of the many dissolved nutrients in our bloodstream is oxygen, best known as the thing we must breathe in to live. Kure uses technology to encapsulate more oxygen into pure, natural spring water. As a result, Kure delivers more oxygen to the blood and body then we simply breathe in. As the ultra fine oxygen encapsulations in Kure Oxygen Water are consumed, they are absorbed into the bloodstream and delivered to our cells.