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Bad nutrition is mostly a cultural problem. Some people say that eating this is good for that and others that eating that is not good; so the everyday "experts" have made sure that "eating well" has become a broken phone that directly carries to eat badly. The purpose of MACA a nutrition center is to teach people to eat again and challenge all those misconceptions they have about nutrition.

That’s why we decided to change the communication strategy of the brand, leaving aside the style that normally characterizes the nutrition sector to create a more fun universe that would make “Play” into its teaching method so we could start to change the wrong image that people have about eating healthy.

Brand Strategy: Inmigrante Studio
Brand Identity: Inmigrante Studio
Art Direction: Inmigrante Studio
Illustration: Inmigrante Studio

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