Repackaging ModCloth
Packaging is part of the consumer's experience. While packaging does wonders on the shelf to attract the consumer and tell the story of the product, a lot of shopping in recent years are done online where packaging is secondary to the actual item. However, I believe that packaging still goes a long way in brand loyalty, even after the product is bought.
 
ModCloth.com is an online clothing boutique that carries many vintage and vintage-inspired frocks and accessories. As a ModCloth customer, my enthusiasm when unpacking my order is lacking, which I found affects how I emotionally receive my items. With this project, I aimed to create a more positive experience by wrapping up the items and "rewarding" the customers for their groovy choices.
 
Graphics were created in Adobe Illustrator CS6 and the box was constructed by hand.
Repackaging ModCloth
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352
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Published:

Repackaging ModCloth

Repackaging the ModCloth buying experience.
7
352
0
Published:

Tools

Adobe Illustrator

Creative Fields

Copyright Info

Attribution, Non-commercial

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