35 REVOLUTIONS OF CAMPANA: (VIDEO CASE AT THE END)
For over 35 years, the Campana brothers have found in the universe of materials and objects most familiar to Brazilians the inspiration to create, provoke and test the limits of the design field. At this special moment in their career, the brothers invited Alexandria and Pharus to rethink the purpose and meaning of the Campana brand, from a strategic and visual point of view, in order to rethink way they present themselves to the world.
The visual identity we created is inspired by the unique materials and colors of the brothers' work – but above all, it is a celebration of their creative freedom and style. The power they have to reveal the invisible around us and to turn the obvious into the surprising.
Their hability to transform everything they touch inspired us to use motion graphics not only to showcase actual transformation, but also to create still images. The shapes, colors and letters arrange and disarrange themselves to reveal a cycle of free compositions, in which it is impossible to ignore the texture and the voice of each material. Communication in constant motion and transformation.
Long live the Campana Brothers!
For the Campana Brothers, 2021