Boomer
LOGO DESIGN PROJECT
(School Project)
The task was to design a brand identity for an Australian sports apparel and goods company. This is a growing company which is now planning to open their stores overseas. The company is named after Australia's national animal "Kangaroo" which is also known as "Boomer" in Australian slang. The project owner was willing to have some sort of motion and movement in their logo which could reflects sports and performance.
Full corporate identity visual with various versions of the logo. Colour orange was used in this project as it look warm and energetic which is essential for the look of a sports brand.
