Lexus LF-30 Electrified | Philosophy Model

Automotive design car design electric ev ILLUSTRATION industrial design interior design Lexus LF-30 Electrified sketch

TOKYO, JAPAN (October 23, 2019) - In its continued efforts to deliver innovative and amazing experiences, Lexus unveiled its "Lexus Electrified" vision for an upcoming generation of electrified vehicles. Headlining this moment was the debut of the Lexus "LF-30 Electrified concept", which made its world premiere at the 46th Tokyo Motor Show 2019.

Evoking the original fun of driving, Lexus is developing new advanced posture control and other electrification technologies to further evolve driving pleasure, and fundamentally transform the essence of luxury vehicles of the future.

The "Lexus Electrified" vision unveiled today targets a fundamental leap in vehicle performance, handling, control and driver enjoyment - even as mobility within our society continues to change with autonomous driving and vehicle electrification.

To manifest in a higher dimension Lexus fundamental human-centered philosophy, the cockpit was designed based on the new Lexus concept of "Tazuna". Inspired by how a single rein can be used to achieve mutual understanding between horse and rider, the steering controller-mounted switches and head-up display have been coordinated to a high degree, creating a space that enables the driver to focus on driving while controlling various functions, such as the navigation and audio system and driving-mode selection, without having to shift one's vision or operate manual switches.

Taking advantage of a hoodless vehicle shape made possible by being a BEV, Lexus signature "Spindle" form has been further evolved to span the entire vehicle architecture. The window glass, which continually stretches from the front to rear, the muscular fenders, and the wing-shaped headlights form the contours of the Lexus iconic "Spindle".

To achieve a fundamental leap in vehicle performance, handling, control and driver enjoyment, the "LF-30" employs numerous state-of-the-art technologies even beyond advanced posture control.

With the aim of expressing the fundamentals of the car, a limited edition of the "LF-30 Philosophy Model" was created. It clearly shows the plug-in cockpit into the "Spindle to Cabin" architecture.

In addition to the "LF-30 Electrified" exhibition, the Lexus booth at Tokyo Motor Show reveals the overall design process and shows the first sculptural approach of the car called "Philosophy Model".