The Burn difference is to stimulate creative action – with Burn providing the energy for creative self-expression. We focus on the journey and the story, rather than whether we are the highest, furthest, fastest or most technical. Creativity is key, and the characters that express this are our advocates.
AIMS OF THIS TOOLKIT
> To explain Burn’s strategic involvement with snowboarding
> To ensure a consistent messaging platform throughout Europe
> To provide local markets with guidelines on how to credibly connect with target audiences
THE MISSION
To integrate with this huge and vibrant community via a single manual. A 126 page guide was created to outline and process the brand involvement within the global snowboard network, as well as to show what Burn stands for and build brand equity in a credible fashion that hits all of our target audiences.
