Campaign logo
Drink coasters, sample of a set of 12. Each reverse side would feature a campaign-related phrase encouraging Sailors to Drink Responsibly.
Table Tent Cards, 4"x6", placed in restaurants and bars on/near Naval installations to remind Sailors to drink responsibly.
2014 Poster Series, 18"x24", for use by Naval installations to remind Sailors to drink responsibly.
2013 Poster Series, 18"x24", for use by Naval installations to remind Sailors to drink responsibly.
Online graphics include social media sites such as Facebook cover photos and timeline graphics, as well as a Flickr stream with images and downloadable content for Navy personnel to use in presentations and documents.
Fact Sheet series, for use by Naval installations to remind Sailors to drink responsibly.
Tools section of the award-winning mobile app was advertised throughout social media, as well as on posters displayed throughout Naval bases.
The US Navy's first mobile app, Pier Pressure.
Video content.
Base entrance marquee graphics.
Campaign style guide
DESIGN: U.S. Navy Keep What You've Earned Campaign
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DESIGN: U.S. Navy Keep What You've Earned Campaign

The Keep What You’ve Earned campaign seeks to encourage responsible drinking among Sailors by celebrating the achievements in their Navy careers. Read more
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Tools

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Copyright Info

No use is allowed without explicit permission from owner