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    The Keep What You’ve Earned campaign seeks to encourage responsible drinking among Sailors by celebrating the achievements in their Navy careers.… Read More
    The Keep What You’ve Earned campaign seeks to encourage responsible drinking among Sailors by celebrating the achievements in their Navy careers. Through recognition of their hard work and dedication, Sailors are reminded of their accomplishments—and how much they have to lose if they make poor choices regarding alcohol. The campaign actively engages Sailors as advocates for responsible drinking. Read Less
    Published:
Campaign logo
Drink coasters, sample of a set of 12. Each reverse side would feature a campaign-related phrase encouraging Sailors to Drink Responsibly.
Table Tent Cards, 4"x6", placed in restaurants and bars on/near Naval installations to remind Sailors to drink responsibly.
2014 Poster Series, 18"x24", for use by Naval installations to remind Sailors to drink responsibly.
2013 Poster Series, 18"x24", for use by Naval installations to remind Sailors to drink responsibly.
Online graphics include social media sites such as Facebook cover photos and timeline graphics, as well as a Flickr stream with images and downloadable content for Navy personnel to use in presentations and documents.
Fact Sheet series, for use by Naval installations to remind Sailors to drink responsibly.
Tools section of the award-winning mobile app was advertised throughout social media, as well as on posters displayed throughout Naval bases.
The US Navy's first mobile app, Pier Pressure.
Video content.
Base entrance marquee graphics.
Campaign style guide