IN.DE print

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  • IN.DE is a Research Project for French sporting goods retailer Oxylane (Decathlon) based in Lille, France. An alternative sport’s portrait exploring culture, innovation, design and creativity. 2010. The research was eventually converted into the form of a set of books. These books are designed to be interconnected & used as a tool kit & guide. The details of the project remain confidential.
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    Locations :
    published in 2010
    Pune & Mumbai, India / Lille, France
    Company: Oxylane Group (Decathlon)
     
    Project & Research Managers: 
    Elisa Padrón Olivé, Trends Designer, Oxylane Innovation Hub
     Prianjali Kapur, Innovation Designer, Oxylane Innovation Hub
     
    Research Director:
    Vincent Leenhardt, Innovation Director, Oxylane