I have explored multiple aspects of the rebrand concepts that include the fun aftermath of a good gathering, by eating or drinking, taste, flavor and then my concluding concept that i have developed “The last bite”   that follows a set of rules in the filming of the stings.
The rules of the videos are to be scaled into the left ,close up , hands and food only ,no people, wooden board prop, decorative herb , granite reflective surface, sped up footage , the motion of taking the bites till only one is left , then it becomes a grab for the last bite, leaving a messy aftermath in the composition.

In the schedule I brought consistency through by bringing footage with the same concept of the last bite, yet with a twist , popcorn being snatched ,so more like the last bite before the popcorn is gone, while the reveal of type happens the rules consist of stylized time text that are large and at the top right and animate with a write on effect , fade in ,push up transition.

The ticker tape’s animation flow reveals a switch from logo animation and a slide out type writer effect that slides back in after revealing information.

The logo reveal was explored with multiple types of animations, and refinements, but in overall the simplest is the best and flows better then a over complicate logo, the logo consists of the two letters in font (Lato) and F, N separated by the fork, butter knife or spoon , they animate by switching over to the next cutlery.

Process Gallery