Pandora / Dolby Brand Mashup
This campaign would be mainly promoted through social media, allowing it to reach Pandora's primary audience of young adults as well as Dolby's millennial audience.
Pandora and Dolby Present Initiation : A Virtual Music Festival. In this campaign, Pandora and Dolby would offer three winners the opportunity to collaborate with and open for their favorite artist. The winners would have to create their song on the Dolby Atmos platform and have the highest number of Pandora listeners.
