Rzq is an e-commerce platform that enables sellers to connect to their customers through an online shop. Following some easy steps, sellers can start renting online stores and customizing it to their business needs.
The website has a wide variety of products so whatever the category or the price, businesses can always find their needs. In phase one, the brand will focus on Saudi Arabia, following that it shall expand to cover the whole MENA region.
Rzq or رزق is an Arabic word that means livelihood. It was selected as the brand name to stand for the main purpose behind the platform, which is creating a new source of income for sellers by widening their exposure to potential interested buyers.
When working on the logo, we wanted to come up with a professional mark to establish trustworthiness and credibility for the end users.
And as most e-commerce stores have a logo that is a basket or bag, we wanted to come up with a unique direction in which the shapes used are new for the human eye.
For the logotype, the matching between the English and Arabic versions of the logo was essential for the brand localization.
The identity is meant to be flat with bold since in the future there will be multiple stores with their identities offline and it has to stand out as a landmark.
The brand pattern is extracted from the logo curves and edges and used in different combinations for the various digital and offline applications.
