CHARLES LAVESO
Charles is a Brazilian illustrator specialized in photorealistic drawings.
The aim of this project was to develop a visual identity according to his personal and brand characteristics. The challenge was to translate contrasting characteristics into visual elements, such as rebelliousness and minimalism.
The project also considered his strong online presence as an educator and content creator. We create the identity for his YouTube channel, Instagram, as well as licensed products.
INSPIRATION
The project was inspired by Leonardo da Vinci's Vitruvian Man. For the construction of the symbol and icons, we used a grid of 8 modules.
BASIC SHAPES
We used basic shapes in the construction of the symbol.
Design Direction
Marcelo Kimura
Walter Mattos
Visual Identity System
Marcelo Kimura
Walter Mattos
Laila Rios
Victor Fernandes
Year
2021
