Own Your Future Ad Campaign
This was a group project that gave me the opportunity to work with the Boys & Girls Clubs of Greater Kansas City, a local non profit. They needed a campaign that would draw attention to their Teen Center to let teens know they are still a big focus for the organization.
The solution I landed on was using bold, bright colors (brand colors) with fun graphic elements to catch the attention of the target audience - 13 to 18 year old's. This also mirrors the characteristics of the teen center - fun and bold.