The D&AD brief was an interesting and challenging brief. This required us to re-design 4 unisex fragrances according to their given descriptions. The challenge was creating a campaign that would appeal to both males and females, the 4 fragrances and their descriptions. I designed the bottles as a sphere shape that resembles a crystal ball. Crystal balls are associated with telling one about ones self. As with each fragrance, the scent is designed to describe you and who you are, with that allowing fearlessness. I then went on to create a D.I.Y. concept that was followed by a campaign that invited    up-coming working class individuals to experience the 4 unique scents, there-after the guests would take part in a photoshoot along with the scent that best suits them. We then set a scene where-by each person could take home a  personalised perfume print advert. This envokes excitement and also allows us to step away from stereotypes of what a model should look and feel like.