![Lee-Anne King](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a4ab8811879629.56253f5c76fd5.jpg)
![Lee-Anne King](https://mir-s3-cdn-cf.behance.net/project_modules/disp/5c5f3b11879629.56253eec82083.jpg)
![Lee-Anne King](https://mir-s3-cdn-cf.behance.net/project_modules/disp/7967a511879629.56253ecbcb2a5.jpg)
![Lee-Anne King](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/244b7e11879629.56253f6ba8d99.jpg)
![Lee-Anne King](https://mir-s3-cdn-cf.behance.net/project_modules/disp/dad55c11879629.56253ecd74553.jpg)
![Lee-Anne King](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b13afc11879629.56253ece93908.jpg)
With this being said about myself, I created a simple visual identity that best described me as a designer. My logo consists of two fonts, being Gitchgitch and Jellyka- estrya’s handwriting of which both describe me. One font is structured and solid and the other is free-flowing and independant respectively. In addition to my logo, I created a concept that is derived from the everyday object of a clothes iron. I have carried this through as a pattern through-out my design work, as ths indentation found on the flat surface of a clothes iron. As I am a lover of the simple things in life that make a big impact, I see myself as a clothes iron that irons out the unnecessary creases, leaving behind a smooth and desired finish. Along with my love for simplicity I enjoy a splash of a bright colour that is eye-catching yet subtle at the same time. As a designer and art director I would like to grow in my craft and to make a difference in how we view creativity.