Dr Dri's — De-sanitising the household health space.
Logo & brandmarks, Identity system, Illustration, Icon design, Packaging, Art direction
There’s nothing like a global pandemic to bring hand sanitiser into the everyday. So how do you turn something sterile into an enjoyable part of daily life while instilling trust in an all-natural product in the pharmaceutical space? Dr Dri’s creates sustainable home products, and that’s the challenge they had for us. The outcome? A premium yet playful illustration-led brand that commands credibility and looks slick too.
Background
Dr Dri’s is a Canadian company that creates all-natural products for the home, starting with (care of “unprecedented times”) a hand sanitiser. Despite its basis in health, it makes its mark as a direct-to-consumer and retail lifestyle brand, with products as beautiful as they are effective.
Insights
Prior to the COVID-19 pandemic, hand sanitizer was not in the common vernacular, let alone used day-to-day. The product branding on offer reflected its clinical, sterile nature and, at the time, there was very little need to change. Packaging didn’t serve a wider, everyday market and its ingredients were often skin-drying and pharmaceutical-heavy.
An illustration suite both premium and playful
Illustration played a significant part in this project. We created a beautiful suite of simple line drawings inspired by the botanical and scientific drawings of apothecaries past. They highlight the natural ingredients within each product and sit comfortably across any brand collateral, particularly their sustainable packaging. While at first glance, they appear elegant, there’s a lot of playfulness in what the badges and stickers depict — poking fun of the miracle cure and snake oil claims of yesteryear.
End Result
Once the entire visual suite comes together, you’ve got a brand identity that feels both naturally down-to-earth and pharmaceutically up-to-standard and would happily hold a place of pride in any shelf or tote bag.
