EMBRACE THE UNLIMITED POWER OF BEAUTY.
Beauty is changing. It is no longer just on catwalks or in magazines but in our friends’ selfies or the latest uploads from influencers.
Beauty is a playground where everyone is entitled to play.
Beauty is limitless : there are as many beauties as there are people in the world, and in the span of a day or of a lifetime, one person can embrace as many facets of one's own beauty as one wants.
Our own beauty can be a statement, a statement the world needs to hear, and that Sephora needed to voice.
DC : Remi Babinet, Florence Belisson CR : Clara Lafuente AD : Jonathan Baudet-Botella Assistant AD : Joachim Touitou Photographer : Nadine Ijewere
This worldwide campaign marks the launch of a new brand signature, a new graphic code, a new iconography as well in outdoor and press as on social media website and POS, and overall of a new positionning for this leader retailer of the beauty industry.
