Brand Identity Work for  Medio Pliego a top-rated global print service in Saltillo, México. Part of Grupo Vanguardia, Medio Pliego is the provider for businesses looking to deliver to clients in Mexico and worldwide. Their impeccable quality and history of service backs them up. Their technology suite and team of highly specialized print experts allows them to fulfill any company’s needs with the highest possible standards of service. They cover marketing and product needs for every kind of business and organization. They serve clients of all sizes, from hospitals and universities to high end boutiques and personal projects. At Medio Pliego has the technology that allows them to produce almost any kind of texture, finish, or design. The only limit is your imagination.

The logo conceptualization consists of an ink droplet with a folded paper or "medio pliego" in spanish.

UX / UI design and web development: To showcase their best work, inspiration and ideas. 

Type pairing and web fonts selected were:
Larsseit Thin for titles
Univers LT 45 Light for subtitles
Graphik Regular for body texts
Trade Gothic Extended for call to action buttons.
Colfax Bold for footnotes

Brand Launch Campaign & Digital Strategy: “If you can imagine it, we can do it.” Hi-tech for quality printing. From everyday essentials to high-end finishings — We cater to your precise printing needs.” Is the guiding concept for the launch campaign and digital communication strategy.

Brand Champions were selected to represent real users of Medio Pliego with a profound influence on the business and their own organizations. We took pride in the design process, every step was real and we made sure everything we created was steeped in truth.