Changing the way the organisation communicates with fully inclusive and flexible rebrand. This rebrand and marketing communications help the Sandyford Organisation communicate in a way fit for 2021. 

The way sexual health services are delivered has changed and Sandyford needed to reflect these changes in the way the organisation communicates. Support and counselling are just as important as clinics and testing and this inclusive, embracing attitude needed to be reflected in the full organisation rebrand.

To help deliver this, a new identity and a modern visual language was developed. A key part of the visual language is the bespoke illustrations and icons created by illustrator Ed McGowan (parkopolo). These illustrations help populate marketing materials, from simple icons to inclusive depictions of service users, the overall message was developed while avoiding stereotypes and clichés.