亦洲·风(YiZhou-Feng)


这是一款来自中国的低度数利口酒,名叫“亦洲”。目前所看到的这一款,它的主要酿造物是桃花,所以酒体会呈现诱人的桃红色。
利口酒并非诞生于中国,而我们希望打造的是一款“中式利口酒”,以区别于同类型产品,便于在市场中立足。随着现在的中国经济的增长,人们也开始探求更高层次的精神享受,暴发户式的感官刺激慢慢被人们所抛弃。于是,我们将“亦洲”定位为“雅聚”的酒类饮品。我们可以看到这款产品的瓶子上,我们绘制了一副古代的中国文人聚饮的场景,这个场景有一个很文雅的称呼,叫做“曲水流觞”。由于产品本身是采用“桃花”为原料,所以在绘制的场景中,还能看到桃花的元素。

This is a low alcohol liqueur from China, called "YiZhou". At present, the main brew of this one is peach blossom, so the wine will present an attractive pink color.
Liqueur was not born in China, but what we hope to build is a "Chinese liqueur", which is different from the same type of products and easy to gain a foothold in the market. With the growth of China's economy, people also began to explore a higher level of spiritual enjoyment, and the sensual stimulation of upstarts was gradually abandoned by people. Therefore, we define "Yizhou" as the alcoholic beverage of "Elegant gathering". We can see that on the bottle of this product, we draw a scene of ancient Chinese literati drinking together. This scene has a very elegant name, which is called "Drink water from a winding canal with one wine cup floating on it so as to wash away ominousness". As the product itself uses "peach blossom" as the raw material, the elements of peach blossom can also be seen in the drawing scene.

Awards: ​​​​​​​
2021 Pentawards(Nomination)
2021 Muse Awards金奖
Graphis Design Annual 2022 金奖​​​​​​​
亦洲·风(YiZhou-Feng)
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亦洲·风(YiZhou-Feng)

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