BUSINESS PLAN FOR WORK2PLAY
This was a business plan project based on developing an innovative fashion product that fills a gap in today’s competitive womenswear market. It resulted in an idea to form a corporatewear brand that specialises in high-end interchangeable apparel, and marketed towards business women with busy social lives.
The business name - Work2Play was chosen to reflect the situation faced by these time poor women, and the hassle found within wardrobe changes between work and post-work outings.
Featured below is Work2Play's solution called - Desk2Drinks. This style focuses on covering the above elements in the form of a classic two-way pencil skirt suitable for any occasion, featuring side body-contouring panels to flatter all body shapes, and crease-resistant fabrication for the long periods of wear. In addition, seasonal textile trends are used towards adding a fashion-forward appeal, and distinguishing the two sides of 'work' and 'play'.
Desk2Drinks is the start-up product line for Work2Play, which would be accessible online for convenience, and the garment’s made available in a wide range of colour/pattern combinations for customer preference. Expansion upon this idea would include additional garments that follow on from the Desk2Drinks concept, as well as core/basic items to be worn with the concept styles.
The business name - Work2Play was chosen to reflect the situation faced by these time poor women, and the hassle found within wardrobe changes between work and post-work outings.
Featured below is Work2Play's solution called - Desk2Drinks. This style focuses on covering the above elements in the form of a classic two-way pencil skirt suitable for any occasion, featuring side body-contouring panels to flatter all body shapes, and crease-resistant fabrication for the long periods of wear. In addition, seasonal textile trends are used towards adding a fashion-forward appeal, and distinguishing the two sides of 'work' and 'play'.
Desk2Drinks is the start-up product line for Work2Play, which would be accessible online for convenience, and the garment’s made available in a wide range of colour/pattern combinations for customer preference. Expansion upon this idea would include additional garments that follow on from the Desk2Drinks concept, as well as core/basic items to be worn with the concept styles.
