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    A creative approach was needed to promote the Giacometti sculpture exhibition at the Christchurch Art Gallery and create a “buzz”. We highlighted… Read More
    A creative approach was needed to promote the Giacometti sculpture exhibition at the Christchurch Art Gallery and create a “buzz”. We highlighted the tall and thin sculptures, using “shadows” of the work to gain interest and attention by chalking these on the pavement on appropriate posts around the CBD. We also created an actual shadow across the foyer of the gallery itself. The same sculptures were used on posters and in adverts for easy recognition. Read Less
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A creative approach was needed to promote the Giacometti sculpture exhibition at the Christchurch Art Gallery and create a “buzz”. We highlighted the tall and thin sculptures, using “shadows” of the work to gain interest and attention by chalking these on the pavement on appropriate posts around the CBD. We also created an actual shadow across the foyer of the gallery itself. The same sculptures were used on posters and in adverts for easy recognition.
 
"A truly excellent entry that demonstrated the power of a good idea well executed."
Best Awards Judges comment 2007
 
Clio Awards, Silver - Environmental Graphics 2007
Best Awards, Gold - Environmental Graphics 2007
Best Awards, Bronze - Visual Communication 2007
MAPDA Awards, Judges Special Award 2007
MAPDA Awards, Winner - Corporate Identity, Publication & Marketing campaigns 2007
Communication Arts Annual 14, 2008

Completed at Strategy.