We were one of five New Zealand agencies asked to explore the meaning of Christmas for the Sunday Times Sunday magazine. Taking the theme of commerce versus religion, we staged a mock boxing match between the ‘Father of Christmas’ and the ‘Son of God’. The ensuing fight was advertised using a carefully crafted blend of line cut illustration and poster bill typography. We’re not sure whether Santa or Jesus came out ahead, but we decided the event was a success when the illustration was chosen as the front cover image for the magazine.
Best Awards, Bronze - Graphic Design Arts 2005Project completed at Strategy. | Illustration Peter Woodlock