Role
Social Media & PR Manager for Runcible Spoon Restaurant at OTP Hotel
Background
The Easter Attacks, which occurred in April 2019, significantly impacted the tourism industry in Sri Lanka. Consequently, numerous properties were compelled to halt their operations entirely or drastically reduce prices. Among them is Owl & the Pussycat Hotel, a charming luxury boutique in Galle. In response to these circumstances, the hotel had to carefully reevaluate its brand communication strategy and refocus its efforts on establishing The Runcible Spoon Restaurant as an independent entity within the hotel.
The Easter Attacks, which occurred in April 2019, significantly impacted the tourism industry in Sri Lanka. Consequently, numerous properties were compelled to halt their operations entirely or drastically reduce prices. Among them is Owl & the Pussycat Hotel, a charming luxury boutique in Galle. In response to these circumstances, the hotel had to carefully reevaluate its brand communication strategy and refocus its efforts on establishing The Runcible Spoon Restaurant as an independent entity within the hotel.
Social Media Strategy in a Nutshell
Position Runcible Spoon as an independent restaurant where non-residential guests can visit.
Caribbean Brunch event with top Travel and Lifestyle influencers in Sri Lanka
We also collaborated with popular local Instagram influencers for more organic reach. The event resulted in 15% of the local diners who dined at the restaurant having seen at least one post on either one of the social media platforms.
We also collaborated with popular local Instagram influencers for more organic reach. The event resulted in 15% of the local diners who dined at the restaurant having seen at least one post on either one of the social media platforms.
