Design Management: Managing Design Strategy, Process and Implementation
AVA Books, 2006
As the role of design in the world continues to broaden, organizations are increasingly viewing design as being integral to their decision-making processes. This visual book describes the key stages of design management and the role of design in business, focusing on the strategy, process and implementation involved in the management of design, creativity and innovation. Opening with a contextual overview of the subject, the book then explores the stages involved through theory, practice, key skills, case studies and interviews. Translated into 5 languages and reviewed as 'an unpretentious little gem of design management', this book has become the fastest selling book on design management to date.
AVA Books, 2006
As the role of design in the world continues to broaden, organizations are increasingly viewing design as being integral to their decision-making processes. This visual book describes the key stages of design management and the role of design in business, focusing on the strategy, process and implementation involved in the management of design, creativity and innovation. Opening with a contextual overview of the subject, the book then explores the stages involved through theory, practice, key skills, case studies and interviews. Translated into 5 languages and reviewed as 'an unpretentious little gem of design management', this book has become the fastest selling book on design management to date.
Table of Contents
Sample spread from the book
