El Taquito is a family owned restaurant that started in Austin and is one of the original places a resident could get Authentic Mexican Comida till the morning hours. They started from a taco truck and now have expanded to three successfull restaurant locations, El Taquito's brandmark was not coinciding with the feel of the restaurant and quality they are known for. Thus, a re-branding ensued. The objectives were to specifically stick to brandmark design and accompanying environmental signage and employee touchpoints. Since El Taquito is not your typical sit down style Mexican Restaurant, no menus were needed.
Famous for their Al Pastor tacos a modern version of the Al Pastor kabab was designed to serve as the logomark, and a unique modern typeface was designed specifically for them, along with the catchy tagline, "Real Tacos Real Late." (Their locations are open later than any other restaurants in the area, making it the perfect destination for anyone after a night out dancing at the club)
Brandmark reversed.
Primary spot color
Business card
Business card option 2
Re-order slips used by servers for quick customer re-orders.
Cashier male tee-shirts, these are deigned with the guests in mind, and are available for purchase by customers, thus adding an extra revenue stream to the restaurants.
Female versions, available in black or white.
Kitchen crew tee-shirts.
Exterior signage.
Lunch time signage directing customers to either the "lunch line" or their choice of ordering from the dinner menu.
Salsa bar with proposed salsa stickers designed with a spiciness scale.
Website homepage.
