A multi-part persuasive visual system on impulse buying is designed to inform an audience and incite action. It serves to unpack the traditional notion of what an identity design system is and how it functions. Five components existing in five different surfaces and/or platforms are included. They are interactive billboards, business cards, coupon book and flyers, a plugin for web, and lastly an animated gif that encapsulates the language and message of the system. In addition, a manual, or style guide, is created so that others may use, replicate, or expand on the system.
The folder structure system presents the information in a condensed yet accessible format so that it may reach a larger and/or target audience.
The manual for the system includes details for the color palette, typefaces, application examples, language, grid, and assets as well as an overview of methods, mediums and distribution.
