Crime Museum
Branding / Fall 2013
Crime museum provides memorable insight into history of crime and its consequences, law enforcement, forensic science, and crime scene investigation through interactive and hands-on experiences such as CSI Lab, FBI Agent Training, High Speed Police Simulator, Digital fingerprinting and so on.
Focus of rebranding was on visual improvement of current branding in a way that may raise awareness of museum's core values and better communicates with the audience. Inspired by objects and elements in crime scene (police line, criminal profile, police report, newspaper, evidence bag..) I came up with a new identity system that now only represents and introduces main attributes of the musuem, but also is fun, interactive and entertaining to look at while leaving more memorable impact even after museum experiences.