Press Kit for do bemzinho™ campaign
We designed a custom thermal bag to be sent as a press kit for do bem™ kids campaign. The bag caught influencers attention and generated lots os spontaneous posts on social media, driving buzz for the brand.
Client: Ambev
Studio: Hardcuore
Campaign credits:
Creative Direction / Lead Design Rafael Cazes & Breno Pineschi
Strategy: Felipe Teobaldo
Executive Director: Renata Garcia
Project Manager: Fernanda Rodrigues
Design Team: Alexei Potemkin, Julia Aguiar & Andrew Henrique
Content Team: Gabriela Barbosa & Talita Barcelos
Production: Déborah Zapata
LookDev / Modeling: Gustavo Schinner & Felipe Lobo
Composition: Gustavo Schinner & Paulo Simi
Composition: Gustavo Schinner & Paulo Simi
2D: Paulo Simi
Music: Vincy
Stickers Illustration: @lebassis
Photography: bruno machado (http://www.brpsmachado.com) / @nathaliaatayde⠀
