Momo
Visual Identity, Print Design & Packaging
Momo is a start-up wellness brand based in Hong Kong that offers a growing range of high-quality, plant-based food and drink products that have been meticulously researched and developed. The company began by creating a signature almond milk, borne out of many months of experimentation in a humble home kitchen and has since expanded to produce a range of delicious nut butters and crunchy granola.
Momo required a considered and appropriate brand identity under which it could confidently establish itself in a fast-growing market and one that would strike a chord with a knowledgeable and discerning target audience. To achieve this, Passport developed a design direction that is clean and professional but tempered by a sense of playfulness. This is encapsulated in the bold, custom logotype where the lettering is cool and contemporary but softened with off-set angles and a subtle textured finish. This look and feel has been mirrored across illustrative assets and complemented by a warm palette of neutral tones and sober, uncoated substrates. Minimal and uncomplicated layouts across the print and packaging items helps Momo to reinforce a transparent and honest tone of voice that reflects its commitment to all-natural ingredients.
The brand identity has been applied with an extra focus on supporting Momo's environmentally friendly ethos, with the glass milk bottles and nut jars being ideal for reusing, while the cardboard gift boxes are made from entirely recycled materials. The Momo business cards are printed on paper made from organic residues of almonds which creates a pleasing loop back to the original almond milk drink.
The full list of deliverables includes milk bottle, nut butter jars, granola packet, gift box with miniature tasting jars, business cards, letterhead, envelope, postcard and shopping bag.
